Categories: Meet the ExpertsTags: Invitations, Meet the ExpertsAuthor: adminFor our first vendor segment of Meet the Experts, we were thrilled when we recently had a chance to interview Zeb of Praez Occasions! Praez Occasions is a couture invitations design firm, a true atelier of paperie style and sophistication. They are committed to helping their clients announce life’s most precious moments with exceptional quality and sophistocation, custom-designing and handcrafting each piece with luxurious materials from around the world, creating pieces that evoke lasting memories of their event for years to come. Be sure to visit their website here: http://www.praezoccasions.com/

Q: Who is your target market?
A: I service clients at all price levels, but my niche is truly in couture weddings. My specialty is in capturing the distinct vision for an event, the opulence of the decor and venue, and the couple’s unique personality in their stationery. This often entails the employment of unique embellishments and materials from around the world, making the designs artful expressions that are multidimensional and unique to the client, leaving a lasting impression on the heart and mind of everyone lucky enough to be on the guest list!
Q: What has changed in the past few years in the wedding industry and inclusion of high end invitations and paper products?
A: There has been an overwhelming demand for individuality. Whether a luxurious gala or a barbeque-style family affair, clients want their own signature stamp on their stationery. With the presence of high-end products and services in the marketplace, making it easy to follow trends and emulate styles, their demand is for fashionable stationery with bold colors and modern designs. Where there was once a small group of online companies offering customized products on better quality papers in a variety of colors and trimmings, there is now a plethora of offerings from DIY to licensed designer printables available for couples to make their stationery their own. For the truly discriminating client, there are a lot of options available to obtain bespoke services, from highly sought-after event stylists and couturieres to some of the finest materials money can buy.
Q: Do you find the modern bride is becoming more educated in her selection of invitations?
A: Yes and no. Often, she’s following trends seen in top bridal magazines and their websites, so she’s very well aware of what’s hot and knows what she wants. She’s not, however, often aware of the difference between customized and bespoke, and she often settles for packaged or templated products instead of receiving services that are tailored to her specific style and taste.
Q: Do you have a favorite theme/storyboard?
A: I’ve grown very fond of the old Hollywood look, and have thus become a fanatic for fonts and materials that are very vintage and rich in texture. I’m particularly fascinated with lace, feathers, sequins, pearls and jewels right now!
Q: Can you tell us a story on one of your weddings?
A: I was most recently smitten with a wedding coming in October. The client came to us by way of a fellow wedding professional, looking to execute a very specific theme and design aesthetic, reminiscent of the movie, The Titanic. My challenge was to execute the romance and vintage details of this period piece in a modern perspective without going over the top. What we ended up doing is presenting a very clean, stately design with vintage graphics, an absolutely gorgeous embossed overlay on the cover and accenting of Antique Gold ribbon and wax seal to give it that renaissance-age romance. The bride was completely in love with the end result, and we are so proud to be able to help set the stage for the truly elegant evening she’s going to have.
Q: Any advice to the bride when selecting her invitation and save the date?
A: Do not compromise! You will truly regret not getting what you want. Whatever your budget, it is possible to get tailored services but you have to start early, express your preferences in detail, and be clear about your spending priorities. If you are not having a lot of out-of-town guests or a destination wedding, skip the Save The Dates and put your emphasis on your invitations. Remember, you only have one time to make a first impression. Your invitation sets the tone to your guests of what to expect, and how to gift. If they’re wow’d from the onset, your responses will be more favorable.
Q: What do you wish you knew back when you started, that you know now?
A: I wish I knew the market better. I started out more mass-market, and had no idea that there was a whole audience that looking for couture style and fashion beyond just their tabletops and attire, but would love to have it incorporated in their stationery, as well.


http://www.praezoccasions.com/